Are Gjertin Urkegjerde Halland

AKA "The Core Guy". 25 years of experience with digital strategy, communication and design. Inventor of the Core model.

Get in touch

Core workshops

I organize and facilitate core workshops in-person or online with Mural or Miro. This workshop is a unique large group format that lets you simplify, prioritize and get anchoring for efforts in digital channels.

Training and keynotes

Become a "certified fasilitator of core workshops" with a three days certification course, or let me tailor an in-house training program for your organization. I also do keynotes on a range of subjects. 

Coaching and sparring

Do you have a complicated project with lots of opinions from different stakeholders? I'd love to help you to cut the crap and get things moving in the right direction! 

This is the Core model

The Core model is a practical method to get things moving in your digital channels. It helps you simplify your problems, get stakeholders on board and create great solutions that helps users solve their task so that you can reach your business goals.


I'm writing a book

I'm aiming to have the Norwegian book published by autumn 2021. If you want to get notified when the English version is launched, please follow me on Twitter.

Follow @coremodelbook

Let's have a chat about the Core model!

Would you like to discuss how you can apply the Core model to your project? Or do you have any comments or question to the model and the method? I'd love to get in touch with you! Find a time in my calendar, get yourself a nice cup of coffee or tea, and let's discuss your case :-)

Book a slot in my calendar here